North Korea and South Korea shocked the world by announcing plans to march under a unified flag at the upcoming Winter Olympic Games. FHM's Nick Dimengo joins Cheddar to discuss whether the news will increase interest in the games. Dimengo says the event has historically struggled with TV ratings and will gladly accept any positive press coming its way.
Next, we preview the NFL's Conference Championship weekend. Dimengo walks us through the potential Super Bowl match-ups and reveals which ones he thinks will draw the biggest ratings. Find out why he thinks a Minnesota Vikings vs. New England Patriots Super Bowl would be a dream for the NFL.
Finally, we look ahead to the NBA's All-Star Game. The league is changing up the format of the event this year, with captains drafting teams from a pool voted on by fans, players, and the media. Dimengo says he thinks it's a mistake for the NBA to opt out of televising the inaugural draft.
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
Canada was one of the only developed countries in the world that did not have a premier league for soccer. Until now. The Canada Premier League will kick off its inaugural season next year in the hopes of creating a soccer revolution ahead of the 2026 World Cup, co-hosted in the country, says CPL commissioner David Clanachan.
