North Korea and South Korea shocked the world by announcing plans to march under a unified flag at the upcoming Winter Olympic Games. FHM's Nick Dimengo joins Cheddar to discuss whether the news will increase interest in the games. Dimengo says the event has historically struggled with TV ratings and will gladly accept any positive press coming its way.
Next, we preview the NFL's Conference Championship weekend. Dimengo walks us through the potential Super Bowl match-ups and reveals which ones he thinks will draw the biggest ratings. Find out why he thinks a Minnesota Vikings vs. New England Patriots Super Bowl would be a dream for the NFL.
Finally, we look ahead to the NBA's All-Star Game. The league is changing up the format of the event this year, with captains drafting teams from a pool voted on by fans, players, and the media. Dimengo says he thinks it's a mistake for the NBA to opt out of televising the inaugural draft.
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The Baltimore Ravens are rolling the dice on a new partnership with Horseshoe Casino. The agreement will allow Horseshoe to use team trademarks and logos; the casino plans to eventually build a new Ravens-themed bar on site. The real opportunity, however, will present itself if the state of Maryland decides to legalize sports betting, the NFL team's Senior VP of corporate sales, Kevin Rochlitz, said Wednesday in an interview with Cheddar.
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Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals. Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
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Sean Pate, brand communications officer for Zenni Optical, and Matt Kobe, VP of business and analytics for the Chicago Bulls, spoke with Cheddar about why the new partnership was a perfect fit.
Peloton, the stationary bike maker with a cult-like following, has launched Tread ー an all-in-one treadmill and bootcamp experience. CEO John Foley said you can now get a full-body workout at home.
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The WNBA champion and 2016 Finals MVP just landed a gig commentating for the men's game on TNT. But she doesn't want to be thought of as bringing a "female voice" to the table, but rather, simply, a "varying opinion."
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