The Stranger Things Netflix is Doing With Advertising
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Update: After publication of the story, Netflix clarified no company made direct payments to be featured in "Stranger Things," including Coke and Baskin Robbins. Many companies, like New Coke, were chosen because of their accuracy to the 1980s era and were written into the script before outreach to the brands, Netflix claims. Companies featured in the show were involved in marketing partnerships. They were allowed to use "Stranger Things" characters in certain products, which in turn helped promote the show.
Other companies like Nike, Lego and H&M participated in consumer product deals with Netflix. These companies paid a licensing fee to sell "Stranger Things" products.
For more details, please visit: https://cheddar.com/media/stranger-promos-netflix-teams-up-with-big-names-for-hit-show
Elon Musk’s X has reached a tentative settlement with former employees of the company then known as Twitter who’d sued for $500 million in severance pay.
Small-scale solar panels about the size of a door are poised to be plugged into more U.S. homes and apartments as homeowners and renters who want to harness the sun’s energy look for cheaper alternatives to rooftop installations.
Rebecca Bellan, Senior Reporter at TechCrunch, dives into ChatGPT’s GPT‑5 release—what’s new, what’s controversial, and why this model could change the game.
Intel CEO Lip-Bu Tan says he’s “always operated within the highest legal and ethical standards” after coming under pressure following President Donald Trump’s call for him to resign.
A new federal rule would make it easier for companies to use drones over longer distances out of sight of the operator without having to go through a cumbersome waiver process.
