Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

Share:
More In Business
Markets Skyrocket Post 2024 Election
With the election behind us, many are wondering what the next four years look like for the US economy. Drew Pettit, from Citi Group joins Cheddar to discuss.
Could Millennials be Saving Too Much?
An interesting savings trend has popped up among Millennials. Could they be saving TOO much money? Callie Cox at Ritholtz Wealth Management explains.
Load More