Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

Share:
More In Business
How Landlines Lost the American Public
During AT&T's widespread outage Thursday, landline phones were a working alternative — which most of the U.S. does not have. Over half of Americans are estimated to have ditched landlines altogether.
Ending the Black Maternal Morbidity Crisis
Jade Kearney Dube, Founder & CEO of She Matters talks the Symptom Tracker app, cultural competency for healthcare providers, and being a Black woman CEO looking for funding.
Load More