What's better than reading in-depth news about your favorite athletes, perhaps getting that news straight from the players' pen or mouth? "The Players' Tribune" is a sports media company started by Derek Jeter back in 2014. Since then, TPT has grown into video, continued to break news, and builds recognition in the sports space.
The reason why Derek Jeter founded the company was to create a platform for players to feel comfortable and excited to share their story. When an athlete wants to talk about something beyond their day to day sport they would have a place to turn. The Players' Tribune gives players the tools to publish and control their stories.
Jeff Levick is the CEO of "The Players Tribune." He explains how TPT helps the greatest source of any sports story become the athlete themselves.
TPT has launched various platforms including "Out of Context." The video segment is a forum for athletes to give real and honest takes on subjects. NFL star Richard Sherman used the space to talk about subjects ranging from concussion protocols to season-ending injuries.
When asked about his impression on the Facebook shift, Levick said he is excited about the change. He believes the change will favor and encourage real and thoughtful content that audiences want to share. He believes this will deeply benefit The Players' Tribune.
For future steps, Levick says The Players's Tribune is looking to continue innovating the ways players can tell their stories.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
