Melissa Ben-Ishay was let go from her job before starting one of the most well-known cupcake companies in America. Baked by Melissa is known for its tie-dye, mini cupcakes. In this episode of In The Moment, sponsored by Citi, Ben-Ishay explains why she's so passionate about her business.
Ben-Ishay's brother was the driving force behind starting Baked by Melissa. She talks about how important is it to surround your business with inspiring and smart people.
But before growing that business you need to know that you have a good product on your hands...or in your oven. When she first started she opened a small pop-up store in NYC and saw floods of people. It was then when she realized she had to attempt to expand and keep baking.
Stocks were mixed at the open but Wall Street was heading for a losing week as investors digested the hints that the Federal Reserve could raise rates before the end of the year.
Sales of previously occupied U.S. homes fell for the third month in a row in August, as higher mortgage rates, rising prices and a dearth of properties on the market shut out many would-be homebuyers.
