Melissa Ben-Ishay was let go from her job before starting one of the most well-known cupcake companies in America. Baked by Melissa is known for its tie-dye, mini cupcakes. In this episode of In The Moment, sponsored by Citi, Ben-Ishay explains why she's so passionate about her business. Ben-Ishay's brother was the driving force behind starting Baked by Melissa. She talks about how important is it to surround your business with inspiring and smart people. But before growing that business you need to know that you have a good product on your hands...or in your oven. When she first started she opened a small pop-up store in NYC and saw floods of people. It was then when she realized she had to attempt to expand and keep baking.

Share:
More In Business
National Taco Day Deals
On National Taco Day, Cheddar News breaks down which eateries are currently offering big deals to mark the day.
Using AI To Land a Job
Finding a job and securing an interview is a stressful process. Cheddar News explains how artificial intelligence can help you prepare for that interview.
Be Well: Tips to Track Your Personal Spending
Staying on top of your personal spending shouldn't be as complicated as you think. Lazetta Braxton, a certified financial planner, joined Cheddar News to provide tips on how to track that spending, such as grouping expenses into different categories.
Load More