Melissa Ben-Ishay was let go from her job before starting one of the most well-known cupcake companies in America. Baked by Melissa is known for its tie-dye, mini cupcakes. In this episode of In The Moment, sponsored by Citi, Ben-Ishay explains why she's so passionate about her business. Ben-Ishay's brother was the driving force behind starting Baked by Melissa. She talks about how important is it to surround your business with inspiring and smart people. But before growing that business you need to know that you have a good product on your hands...or in your oven. When she first started she opened a small pop-up store in NYC and saw floods of people. It was then when she realized she had to attempt to expand and keep baking.

Share:
More In Business
Inflation Worries Aren’t Quite Over Yet
Mario Veneroso, Kingsview Asset Management Partner, weighs in on the latest economic data and whether the market is pricing in too many rate cuts for the coming year.
What to Expect From Tesla’s Earnings Report
Al Root, senior writer at Barron’s, breaks down everything expected from Tesla’s earnings report, from Elon Musk’s demands from the board to why the market has been looking for affordable EV options.
Load More