In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

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Universal Baby Registry Babylist Raises $40 Million Series C
Babylist, an online baby registry for expecting and new parents, recently raised $40 million a Series C round, bringing the company's total funding to $50 million. Babylist also operates as an e-commerce and content platform. The company says it aims to be a one-stop solution for first-time parents who don't know what they need to buy for their new child. Babylist also says it wants to expand to address the needs of the entire family. Babylist founder and CEO Natalie Gordon joins Cheddar News' Closing Bell to discuss.
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