In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
The Real Reason Police Use Lie Detectors
Lie detectors don't work. In fact, the science behind them has been increasingly scrutinized since their inception. But they’re still being used in high-stakes scenarios with real consequences. So, if lie detectors don’t actually work, why do we still use them?
The Academy of Country Music Awards to Be Broadcast Exclusively on Amazon Prime Video
Country music fans watching the Academy of Country Music Awards tonight will be doing so in a different way than years past. The ceremony will not be broadcast on network TV and will air exclusively on Amazon Prime Video. This will be the first time a major awards show will be live-streamed exclusively on a subscription video-on-demand platform. Shelly Kramer, co-founder and lead analyst of Futurum Research, joins Cheddar News' Closing Bell to discuss.
Atomic Raises $25 Million, Launches Investing API for Fintechs and Banks
Atomic bills itself as an investing API that allows fintechs and banks to easily integrate investing into their products by bringing the power of investing to everyone, with no account minimums. In November, the company announced its launch along with a $25 million Series A funding round. David Dindi, co-founder and CEO of Atomic, joins Cheddar News' Closing Bell to discuss.
Load More