In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.
Celebrity trainer Corey Calliet stopped by Cheddar News studio to talk about his process for getting the Creed III cast in tip-top shape for their big on-screen face-off.
Author Willie Mae Brown, a child of the civil rights movement era, joined Cheddar News to talk about her children's book "My Selma," in which she tells the story of her younger life through the voice of her 12-year-old self.
Black History Month might be over but an immersive Black history art exhibit in Westchester, New York is offering people a chance to learn some lesser-known facts year-round.
