Monetizing music is not an easy task, but Splice is finding success cracking the code. Splice's Co-Founder, Steve Martocci, joined us to discuss how the company is developing a creative hub for modern musicians. Splice isn't Martocci's first company. He founded GroupMe in 2010 and sold it to Skype in 2011. While he is taking on a different industry, he shares that he orignally created GroupMe with the intention to make it easier for friends to go to concerts together. Martocci says software has always been his canvas, and music is the motivator. The entrepreneur tells us how his experience with the messaging application is helping him in his latest venture. Martocci explains that the app works for everyone from GRAMMY nominated artists to brand new musicians. In fact, a sound from Demi Lovato's hit song "Sorry Not Sorry," was sampled from the Splice platform. It's not just music. The platform is used for all types of audio, including cinema. Splice just raised $35 million, bringing total funding to $47 million. While the company has made a lot of progress, Martocci says there is a lot more to do. With the new funding, he plans to build the best team possible.

Share:
More In Business
Lilly Singh Partners With Aavrani for Hair Products
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
Stretching Your Dollar: The Great Wealth Transfer is Coming Soon
It's expected that boomers and their parents' generation will pass down $84.4 trillion in assets through 2045, according to Forbes. Paul Karger, co-founder and managing partner of financial firm TwinFocus, joined Cheddar News to discuss wealth transfer between parents and their children and when it's a good time for a conversation between them.
Stretching Your Dollar: How to Care for Your Pets on a Budget
Pets grow into beloved members of families and many do what they can to keep them happy and healthy. Marc Peralta, chief program officer of Best Friends Animal Society, joined Cheddar News to discuss finances and expenses when taking care of your furry family members.
Load More