*By Christian Smith* The statistical computer models and data-driven simulations have all concluded that Brazil, Germany, and France are most likely to win the 2018 World Cup in Russia, but there are upstart teams and rising stars that could flip the tournament. "The dark horse that the experts are picking and that I'm incredibly enthusiastic about is Belgium," said Jeffrey Marcus, publisher of the [World Cup newsletter The Banter](http://jointhebanter.com). "Belgium has never won a World Cup, but they have what people call the 'golden generation' ー every single player at every single position right now is world class." Marcus, who covered the 2006 World Cup in Germany and the 2010 tournament in South Africa, said the best teams don't interest him as much as the teams that have the best stories, including Peru and Egypt. Peru dominated South American soccer in the 1970s with Argentina and Brazil, but hasn't played in the World Cup since 1982. The team's star striker, Paolo Guerrero, earned a last-minute reprieve from a doping ban to be allowed to play at this World Cup. He said his positive test was a result of drinking tea made from coca leaves that a Lima hotel waiter served him. It’s a common enough Andean beverage, but it also shows up like cocaine in a drug test. Along with the veteran Guerrero, Peru will be boosted by 22-year-old Renato Tapia, a hard-charging midfielder who Marcus said will turn heads at this World Cup. Peru may struggle to beat France, Australia, and Denmark in Group C, but Marcus said he is attracted to the team's story and its potential to surprise. Egypt is led by one of the world's best players, Mohamed Salah, who Marcus called "the most positive player in the tournament." Egypt has only qualified for the World Cup twice before ー in 1990 and all the way back in 1934 ーand the Pharaohs have never made it out of group play. This may be the team's year. Egypt plays Uruguay on Friday in Group A. The other teams in their group officially kicked off the tournament on Thursday, as the host Russia defeated Saudi Arabia 5-0 in Moscow. The round-robin group stage will last for two weeks, after which the top two teams in each of the eight groups will advance to the round of 16. The World Cup final will be July 15 in Moscow. For the full interview, [click here](https://cheddar.com/videos/the-world-cup-2018s-heroes-and-villains-to-watch).

Share:
More In Sports
LeTigress Previews Spellbreak, Spills Secrets
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
Forget Tom Brady: Bud Light, Mr. Peanut, Verizon Win Big During the Super Bowl
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Social Media Carries Bud Light to Top Spot on Salesforce's List of Most Buzzy Super Bowl Ads
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
Advertisers Vie for Titles of Their Own in Twitter's #BrandBowl53
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
How to Advertise During the Super Bowl ー Without Buying Ads
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Load More