The Company That Broke the Kickstarter Fashion Project Record with Its Bra
Since Knixwear was created in 2013, the company has sold over 1 million bras and pairs of underwear. The intimates brand broke Kickstarter records with the most funded fashion project in the history of the site. Their 8-in-1 evolution bra did $1.6 million in pre-sales.
Joanna Griffiths, Founder and CEO of Knixwear joins Cheddar to explain how she got the idea for her company. Griffiths wanted to create clothing that adapted to the needs of women. Knixwear has been committed to making active women intimates, and they classify intimates as anything that touches a person's skin.
In the coming months, Knixwear is looking to launch a t-shirt that will help manage underarm sweat. Griffiths said the company will also debut a heavy-duty sports bra that, the entrepreneur claims, will blow the competition out of the water.
Facebook owner Meta on Wednesday cut positions across its business and operations teams in the final round of layoffs that were first announced in March.
The U.S. economy grew at a lackluster 1.3% annual rate from January through March as businesses wary of an economic slowdown trimmed their inventories, the government said Thursday, a slight upgrade from its initial estimate.
Cheddar News checks in to see what to look out for on The Day Ahead as earnings continue with reports from Gap, Best Buy, Costco Wholesale and Ulta Beauty while key economic data is also due to be released. It's also National Wine Day on Thursday.
