The Business of Super Bowl Commercials

Amee Shah, Group Creative Director for Droga5, discusses the business of Super Bowl commercials and why the ad space is so valuable. Droga5 is producing Sprint's big game ad this year. Shah explains a good Super Bowl commercial usually has lots of humor and is authentic to the product or brand. This year Shah is looking for lots of humor and lots of celebrities. Shah says the future of Super Bowl advertising is "real time" ads where companies react to whatever's happening in the game. Shah explains that as television viewership becomes more and more fractured, a live event like the Super Bowl is incredibly valuable. A 30-second ad is expected to cost over $5 million this year.

More In Business

California Pizza Kitchen’s Big Comeback: Inside the Deal Powering Its Next Chapter

California Pizza Kitchen enters a new era as fresh investment fuels growth, innovation, and global expansion—showing how legacy restaurant brands stay relevant.

These Are the Tech Gifts Everyone Is Fighting Over This Holiday Season

Holiday shopping heats up as Tom’s Guide editor Kate Kozuch reveals the tech gifts everyone wants, from wellness gadgets to gaming buzz—and how to score deals!

Big Business This Week: Xmas tricks retailers use to “hack our minds”

How do brands keep consumers spending even when they're strapped for cash at Xmas?

The case for making failing movies

Some movies do badly at the box office, but that doesn't mean we shouldn't make them.

The Hidden Skill Every Great Philanthropist Needs

PIMCO’s John Studzinski on markets, leadership, and why long-term thinking matters as much in giving as it does in investing.

Buy Now or Wait? A Real Estate CEO Breaks Down the Market

High rates and low inventory continue to squeeze buyers. Century 21 CEO Mike Miedler breaks down what’s next for U.S. housing.

Spend Smarter, Not Harder: Last Minute Holiday Shopping Rules You Can’t Afford to Ignore

Prices are up and budgets are tight. Shopping expert Trae Bodge shares smart ways to save, spot real deals, and avoid holiday debt.

IPO to Innovation: Why Weshop Is One of Ecommerce’s Most Watched Companies

After a blockbuster IPO, Weshop is redefining ecommerce by giving users equity, influence, and a stake in the platform’s success.

Rewiring Rest: How Somnee Is Changing the Way We Sleep

Somnee CEO Tim Rosa shares how next-gen sleep wearables, tACS technology, and data-driven insights are redefining recovery and performance.

Beyond the Burn: How Orangetheory Is Shaping the Future of Studio Workouts

Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.

Load More