Brian Braiker, Editor at Ad Age, talks the year’s best and worst in advertising. From the notorious Kendall Jenner Pepsi ad to the moving New York Times piece on fake news, 2017 was quite a ride for marketing advertisers.
The Pepsi commercial showed the model ending racial tensions between police and Black Lives Matter protesters with the delivery of one soda. We dig into how tone deaf the ad was and how advertising agencies used the flop to their advantage, since the idea came from an internal Pepsi team.
Vanguard's "How America Saves" report analyzes U.S. retirement trends, focusing on 401(k) plans, including automatic enrollment and contribution rates.
Amazon says it had its best Prime Day sales event ever this week with $14.2 billion spent online on Tuesday and Wednesday, up 11% compared to last year.
