Brian Braiker, Editor at Ad Age, talks the year’s best and worst in advertising. From the notorious Kendall Jenner Pepsi ad to the moving New York Times piece on fake news, 2017 was quite a ride for marketing advertisers.
The Pepsi commercial showed the model ending racial tensions between police and Black Lives Matter protesters with the delivery of one soda. We dig into how tone deaf the ad was and how advertising agencies used the flop to their advantage, since the idea came from an internal Pepsi team.
Adam Turnquist, Chief Technical Strategist for LPL Financial, weighs in on the latest CPI data, what could get the Fed to lower borrowing costs, and the crypto rally.
Mark Hamrick, senior economic analyst at Bankrate, breaks down the current housing market and why he’s expecting affordability will get better as the year goes on.
