*By Madison Alworth*
Tiger Woods broke a nearly five-year title drought on Sunday when he took the PGA Tour Championship, moving him just three trophies away from setting the record for most wins in the sport’s history.
The pro may be more inspired than ever to hit the links — and most likely, so are his fans.
"He's a needle mover. Whenever he does something great like this, everything in golf moves. So we're really really excited to see it," Eddy Lui, CEO of golf app 18Birdies, said Monday in interview on Cheddar.
The digital platform is a one-stop shop for any golfer. The app has a number of free and for-purchase services that range from tee-time bookings to essential golf tips. But Lui wants to grow into more than that to become "a digital home for all golfers and a technology platform for the entire golf ecosystem."
The 18Birdies platform boasts nearly 1 million golfers, and it recently launched a “player matching” feature, which allows golfers in the same area to match, meet up, and play a round together.
As the app and its reach continue to grow, so have the partnerships. Several powerhouse golf institutions, including tee time registering platform [GolfNow](https://business.golfnow.com/news/golfnow-and-18birdies-announce-integrated-tee-time-partnership-to-super-serve-golfers/), the [Ladies Professional Golf Association](http://www.lpga.com/news/2018-lpga-and-18birdies-announce-joint-initiative), as well as media outlets GolfDigest, and Golfweek, have teamed up with the company to use its services.
Lui's aims to modernize the golf experience and make the game a more convenient and social activity, with every interaction processed on his platform.
"We want to make golf not just a tool, but a lot more accessible and convenient ー and most importantly, more fun."
For full interview [click here](https://cheddar.com/videos/18birdie-the-digital-one-stop-shop-for-golfers).
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
