Target Corp. is joining a growing list of retailers and restaurant chains offering educational assistance at select online institutions for its front-line workers amid a fiercely competitive labor market.

The Minneapolis-based discounter said Wednesday that it plans to spend $200 million over the next four years to offer its workers free undergraduate and associate degree programs in business-oriented majors at select institutions such as the University of Arizona and the University of Denver.

Like a slew of other big names like Walmart, Taco Bell and Disney, Target is teaming up with Guild Education, a Denver startup that negotiates deals between companies and colleges for the program.

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