Tara Brannigan Explains How Cadillac's Car Sharing Service Works
BOOK by Cadillac is a car subscription service that puts luxury vehicles at your fingertips. Head of Marketing Tara Brannigan sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to explain how it works.
Brannigan explains that the subscription service costs $1,800 a month and gives members access to one of five luxury Cadillacs on demand. She explains that BOOK by Cadillac shows how the company is constantly innovating and trying to stay at the forefront of technology.
Cadillac has been working with customers to make sure the service meets their expectations. The service is currently available in New York, Los Angeles, and Dallas, but they plan to expand to other cities in the coming months.
Holiday shopping heats up as big-box earnings reveal how Walmart, Target & Home Depot are navigating consumer pressure, strategy shifts and trends shaping 2025.
Thanksgiving travel is set to smash records as millions fly, drive, and ride despite FAA disruptions and economic uncertainty. Here’s what you need to know.
AI, BNPL and new digital tools are reshaping holiday shopping. PayPal’s Michelle Gill shares survey insights, tech trends, and tips for smarter spending in 2025
'The Chair Company' blends sharp satire with workplace conspiracy. Lake Bell joins us to talk its corporate themes, quirky characters, and why viewers love it!
Nvidia smashes earnings with record-breaking revenue and soaring Blackwell demand as shares slip this morning, Barron’s senior writer Adam Levine unpacks it all
Jeff Wagoner, CEO of Outrigger Hospitality Group, discusses the company’s coral preservation initiatives and sustainable practices at their hotels and resorts.
