Super Bowl Commercial Winners and Losers

Amy Avery, Chief Intelligence Officer for Droga5, and Jeanine Poggi, media reporter for Ad Age, share their thoughts on the most and least successful ads that aired during the big game. Poggi believes Tide won the night, inserting itself into other successful commercial campaigns. Poggi and Avery both loved Amazon's Alexa ad. Avery says the biggest loser of the night was Ram Trucks. The company used the voice of Martin Luther King Jr. in its commercial, sparking criticism from many viewers.

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