Sandra Makarem and Emily Khasidy were friends for 15 years before they went into business together. The two are co-founders of The Collective Child, a membership-based subscription box for kid's clothing. The pair says they want to help busy moms have fun while picking out clothes for their kids. The target market is working mothers who are bored with the traditional shopping experience or time-starved. When asked how The Collective Child competes with others in the space and traditional retail, the pair explains that their company offers a personalized experience. They work to understand the consumer and use machine learning to cater to their millennial moms. The moms don't want to compromise on experience or quality and The Collective Child takes all feedback and incorporates it into future purchasing and design options.

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