*By Britt Terrell*
Streaming platforms are in a war for top talent, and Apple just won the latest battle with a multi-year original content deal with Oprah Winfrey. It remains to be seen, though, whether the company can compete with streaming heavyweights like Netflix.
"The Oprah deal is said to be part of a $1 billion original programming push, but that's about the same amount that Netflix is increasing its original programming spending per year at the moment," said Mike Brown, innovation reporter at Inverse. Apple does have some advantages. It has over a billion devices in the market, but Netflix is already outspending."
Netflix recently inked a $300 million deal with producer Ryan Murphy, the man behind hits like *Glee*, *The People vs. O.J. Simpson*, *American Horror Story*, to create original content. It also signed the Obamas for an undisclosed amount.
"Getting these big names board shows that Apple and Netflix are serious about taking on the established players in this field," said Brown. "If they can get those big names on-board that is absolutely a huge benefit for them."
For the full interview, [click here](https://cheddar.com/videos/oprahs-big-bite-out-of-apple).
As Reddit shares begin trading at the NYSE, ‘Einstein of Wall Street’ Peter Tuchman breaks down the social platform’s debut and what it means for the overall IPO market in 2024.
CEO and co-founder of Alix, Alexandra Mysoor, discusses why it’s so important for everyone, regardless of income, to both plan and settle their estates.
After the Fed forecast three cuts to come in 2024, Kevin D. Mahn, President and CIO at Hennion & Walsh Asset Management breaks down why the market looks strong, and he sees some reasons for concern in Reddit’s choice to IPO.
Federal Reserve officials signaled that they still expect to cut their key interest rate three times in 2024 despite signs that inflation was surprisingly high at the start of the year.
