Wild Mantle is a new, small fashion brand that has taken the outerwear world by storm. The brand is known for their unique hoods which exist as standalone head and neck gear. The hoods are warm and according to fans, feel like a hug for your head.
Avi Loren Fox is the founder and entrepreneur behind Wild Mantle. She joins Cheddar to explain how her company has overcome the obstacles of the fashion industry to break in as a small brand. Fox says that persistence, strong funding, and encouraging supporters are key to success.
Fox initially created a hood for herself and knew she had a good fashion idea when all of her friends kept asking about the hood and wanting to try it on. Now, Fox is looking to expand her brand heading into 2018.
Tobacco manufacturers have started posting new warning signs about cigarettes in over 200,000 stores across the country, one of the final steps in a lawsuit filed by the Justice Department against Big Tobacco in 1999.
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Ahead of the July 4th holiday weekend, flight delays and cancellations have impacted thousands across the country. Cheddar News checked in from New York's LaGuardia Airport for more.
Overstock.com CEO Jonathan Johnson joined Cheddar News after a bankruptcy court approved its purchase of Bed Bath & Beyond's digital and IP assets. Johnson looked ahead to what consumers can expect as those assets are absorbed into Overstock.com and what lies ahead overall.
