Square's CFO on What's Driving the Company's Growth

Square’s focus on omni-channel retail has been its biggest growth driver, Chief Financial Officer Sarah Friar told Cheddar Wednesday. “It’s really about helping entrepreneurs meet their buyers wherever they are...in the same way that big businesses are approaching it,” Friar said. The payments processing platform beat revenue estimates in its Q4 earnings. The company’s Cash app -- a Venmo-style money transfer app -- is also fueling its rapid growth with its 7 million monthly active users as of the last quarter. “We find a lot of underbanked also using that,” added Friar. “That same theme of economic empowerment applies to individuals as well as to small businesses.” Building on this theme of economic empowerment, the company recently launched a film series titled “For Every Kind of Dream,” which highlights small business owners around the U.S. Their most recent film in the series focuses on SisterHearts -- a thrift store and organization that helps formerly incarcerated men and women transition back into society.

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