Many consumers today prioritize social-minded businesses and food establishments when they decide where to spend their dollars. That's why the new app, Beam, has made social good the core of their business and mission. Viveka Hulyalka is the co-founder and CEO of Beam. She joins Cheddar to explain how her app is driving consumer engagement and helping brands build their social engagement arm. Currently, Beam is partnered with brands like Think Coffee, Dig Inn, and Pinkberry. When a consumer visits one of the partner locations they have the ability to choose one of their four charities and donate between five cents and 25 cents. Hulyalka explains that Beam is a completely free way to help consumers give back every day.

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Small grocers and convenience stores feel an impact as customers go without SNAP benefits
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
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