Many consumers today prioritize social-minded businesses and food establishments when they decide where to spend their dollars. That's why the new app, Beam, has made social good the core of their business and mission. Viveka Hulyalka is the co-founder and CEO of Beam. She joins Cheddar to explain how her app is driving consumer engagement and helping brands build their social engagement arm. Currently, Beam is partnered with brands like Think Coffee, Dig Inn, and Pinkberry. When a consumer visits one of the partner locations they have the ability to choose one of their four charities and donate between five cents and 25 cents. Hulyalka explains that Beam is a completely free way to help consumers give back every day.

Share:
More In Business
The Next Major Milestone For Bitcoin
Matt Hougan, CIO of Bitwise Asset Management, gives Cheddar the latest on the Securities and Exchange Commission approval of bitcoin ETFs. Hougan calls this time a 'potential major milestone for bitcoin.'
LeBron James Inks Sports Trading Card Deal With Fanatics
LeBron James has agreed to an exclusive deal with Fanatics Collectibles. James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
How A.I. is Impacting the Stock Market
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Load More