Sorry, But Snapchat Is Not Bringing Back the Old Design
If early reviews are any indication, Snap’s decision to overhaul its messaging app may have backfired with its key teen demographic.
And Daily Beast reporter Taylor Lorenz says the changes may not bring in enough “older” users over the age of 25 to make up the difference.
“It’s going to have to provide a more compelling use case for them,” she told Cheddar. “Older users are not looking to chat on it. A lot of them use other chat platforms -- Stories has been taken over by Instagram.”
Snap has seen backlash from younger users over a complete redesign that was rolled out globally last week. When announcing the new look, CEO Evan Spiegel said the changes separate the platform from the rest of social media and strengthen its relationship with users and the media.
Lorenz says that could mean the app becomes more of news destination, but whether the strategy pays off remains to be seen.
“They’re hoping to have 10 thousand tiles on the right hand side, so that’s a big opportunity to sell ad inventory. But I think they’re going to need to come up with more unique products, and I think they’re going to have a really hard time competing with Facebook and Instagram who have so much data.”
And for those hoping the company will revert to its old design, Lorenz says not to hold their breath.
“There is less than a zero chance, I’m so sorry to all the youngsters out there. There’s no going back, unfortunately, for them.”
For full interview [click here](https://cheddar.com/videos/snapchats-teen-revolt).
Dr. Bayo Curry-Winchell, Regional Clinical Director at Carbon Health and Member of the Governors Medical Advisory team in Nevada joins Cheddar News to discuss the Omicron Covid variant amid the holiday travel season.
Carlo and Baker preview President Biden's address to the nation as Omicron becomes the new dominant Covid strain. Plus, Trump gets booed for getting his booster and the White House gets a new puppy.
Michele Schneider, Partner and Director of Trading Research & Education for MarketGauge.com, joins Cheddar News' Closing Bell, where she says the spread of the Omicron variant and Jerome Powell's comments following the latest Fed decision are spooking investors heading into the weekend.
Andrew Hawkins, transportation editor at The Verge, joins Cheddar News' closing Bell, where he breaks down FedEx's EV truck delivery from GM's BrightDrop Company while also discussing the shipping giant's strategy following its latest earnings report.
Alinda Mashiku, Conjunction Analysis and Risk Assessment Deputy Manager at the NASA Goddard Space Flight Center, joins Future of Space: Humankind's Leap Forward to explain how space debris is threatening operations in space at a time when more satellites are being deployed.
Marshall Smith, Senior Vice President of Space Systems at Nanoracks and Kirk Shireman, Vice President of the Lunar Exploration Campaign at Lockheed Martin join Future of Space: Humankind's Leap Forward to discuss upcoming plans for developing their Starlab commercial space station after being awarded a $160 million contract by NASA.
