Sorry, But Snapchat Is Not Bringing Back the Old Design
If early reviews are any indication, Snap’s decision to overhaul its messaging app may have backfired with its key teen demographic.
And Daily Beast reporter Taylor Lorenz says the changes may not bring in enough “older” users over the age of 25 to make up the difference.
“It’s going to have to provide a more compelling use case for them,” she told Cheddar. “Older users are not looking to chat on it. A lot of them use other chat platforms -- Stories has been taken over by Instagram.”
Snap has seen backlash from younger users over a complete redesign that was rolled out globally last week. When announcing the new look, CEO Evan Spiegel said the changes separate the platform from the rest of social media and strengthen its relationship with users and the media.
Lorenz says that could mean the app becomes more of news destination, but whether the strategy pays off remains to be seen.
“They’re hoping to have 10 thousand tiles on the right hand side, so that’s a big opportunity to sell ad inventory. But I think they’re going to need to come up with more unique products, and I think they’re going to have a really hard time competing with Facebook and Instagram who have so much data.”
And for those hoping the company will revert to its old design, Lorenz says not to hold their breath.
“There is less than a zero chance, I’m so sorry to all the youngsters out there. There’s no going back, unfortunately, for them.”
For full interview [click here](https://cheddar.com/videos/snapchats-teen-revolt).
Meta's request to have a Federal Trade Commission antitrust lawsuit dismissed was rejected by a federal judge. Prosecutors presented enough evidence in their latest filing to go forward with the case accusing the tech giant of operating a social networking monopoly through Facebook, Instagram, and WhatsApp.
Many Americans are quitting their jobs and starting their own small businesses throughout the pandemic. The butterfly effect from the increasing number of small businesses is set to affect the economy in a big way going forward. Cheddar News was joined by Shaundell Newsome, Co-Chair of Small Business for America's Future & Founder of Sumnu Marketing Firm to discuss all this and more.
Mario Stefanidis, Vice President of Research at Roundhill Investments, joined Wake Up With Cheddar to break down the implications of the Take-Two deal to purchase Zynga, as the gaming giant looks to become a major player in mobile gaming.
Investors were on edge on Monday following bitcoin plummeting below the $40,000 dollar mark, hit its lowest price since September. The world's largest crypto has had months of hot and cold streaks, hitting a record high of $69,000 just months earlier in November. The latest drop now has analysts wondering just what 2022 will have in store for bitcoin and crypto as a whole.
Budd White, Chief Product Officer at Tacen explains what’s next for bitcoin and what other cryptos should be on the lookout for.
