*By Kristen Lee*
Snap Inc. is hoping the addition of two big execs from Amazon and The Huffington Post can revive the company's mojo.
Jeremi Gorman, previously head of international sales at Amazon, joins the Snap ($SNAP) team as chief business officer and Jared Grusd, formerly the CEO of The Huffington Post, is the new chief strategy officer. The two executives will split a role formerly held by Imran Khan, who announced his resignation in September.
Cheddar's Alex Heath [reported Wednesday](https://www.cheddar.com/videos/snap-employees-eye-exist-as-stock-sinks) that morale is suffering at the once-red-hot social media network, which has struggled due to a botched redesign and drop in stock price. In an internal, anonymous survey obtained by Cheddar, 40 percent of Snap's roughly 3,000-person workforce said they were looking to leave the company.
Heath said the new hires may help restore some investor confidence, particularly in the case of Snap's lackluster ad business.
"The hiring of the former Amazon ($AMZN) ad executive is notable because Amazon's ad business has really been on fire lately," Heath said.
Heath added, however, that it remains to be seen how Gorman will adjust to Snap's business model, which is different from that of Amazon, and whether Grusd shifts the social network's original content strategy.
Snap reports quarterly earnings on Thursday.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Taylor Swift’s camp is hitting Jack Sweeney, a junior at the University of Central Florida, with a cease-and-desist letter that blamed his automated tracking of her private jet for tipping off stalkers as to her location.
Surprise, surprise: tech is still the sector to watch, according to Karyn Cavanaugh, Chief Investment Officer at Carolinas Wealth Management. Learn how to properly diversify your portfolio.
Facebook and Instagram users will start seeing labels on AI-generated images in their feeds. Hopefully this will save time for everyone zooming in each picture to see how many fingers someone's hand has.
