A lot has been written about the impact the coronavirus pandemic has had on the U.S. meat industry and sitdown restaurants, but what about the other sectors of the food and beverage industry?
Wan Kim, CEO of Smoothie King, told Cheddar Tuesday that the pandemic pushed him and his team to build a bigger digital presence for its customers.
"When this kind of big disruption happens I think it was kind of a big wake up call," Kim said. "We really started to think of what else we could do, and there's a lot of things we could focus on like our digital stage."
The CEO is so committed to growing the company's digital presence that he announced on Cheddar that Smoothie King is planning to launch a subscription service this summer.
"We are also doing some research about whether we can actually roll out any subscription model and we are looking into it because, once again, changes are hard but actually this is the perfect time for us to do it," he said.
The fitness industry has also been rattled by the coronavirus pandemic. Gyms have been closed to reduce the spread of the virus and more people are taking advantage of at-home workouts, which is why Kim said it was important for Smoothie King to make deliveries.
"I see a lot of people actually getting the virtual workout as we speak and if that's what going to happen in the future, then we need to make sure our products actually get delivered to homes," he said.
The smoothie chain has ramped up its digital presence amid the pandemic by increasing its deliveries and teaming up with DoorDash to get smoothies to more customers. The company is also offering curbside pickup as well.
The Federal Trade Commission ruled that Intuit engaged in deceptive practices by running ads claiming consumers could file their taxes for free using TurboTax — when many taxpayers did not qualify for such free offerings.
WWE’s weekly television show, “Raw,” will move to Netflix next year as part of a major streaming deal worth more than $5 billion. WWE, which is part of TKO Group Holdings Inc., said Tuesday that “Raw” will air on Netflix starting in January 2025.
Propublica national reporter Peter Elkind shares details on his investigation into how scammers stole over $1 billion using Walmart's gift cards and financial services, and how consumers can protect themselves.
Ed Siddell, CEO and Chief Investment Advisor at EGIS financial explains why election years tend to cause bull markets, the latest inflation data, and why he’s concerned about the ‘debt bubble.’
Archer Aviation founder and CEO Adam Goldstein shares big news about the aerospace company's new partnership with NASA and why they want to make your trip to the airport just five minutes long.
iFit CEO Kevin Duffy shares how the company is bringing artificial intelligence-powered workouts to consumers, plus other fitness trends to be on the lookout for in 2024.
Macy’s is rejecting a $5.8 billion takeover offer from investment firms Arkhouse Management and Brigade Capital Management, saying they didn’t provide a viable financing plan. The firms offered $21 per share for the stock they don’t already own.
