SmileDirectClub and Walmart announced a distribution partnership today, sending shares of the startup up almost 20 percent Monday.
The oral-care company, which calls itself the first direct-to-consumer medtech platform for teeth straightening, announced a series of products available only at the big box retailer Monday morning. However, its signature teeth aligner won't be found in Walmart's aisles.
Some products Walmart ($WMT) shoppers can pick up instead are SmileDirectClub's electric toothbrush and teeth whitening system, plus planned new products like toothpaste and a UV cleaner to sanitize products like toothbrush heads.
SmileDirectClub ($SDC) hopes Walmart's size brings more customer awareness to the startup. The product line at Walmart, the biggest retailer in the U.S., is a "billboard about smiles," company Chief Global Brand Officer Josh Chapman told Cheddar.
Chapman said the company made a "simple-to-use, affordable, premium" toothbrush for Walmart and hopes to turn those new Walmart customers into users of its popular teeth aligners.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
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