Volkswagen Group is teaming up with self-driving technology company Aurora to bring its autonomous fleets to life. The company's Chief Digital Officer, Johann Jungwirth, joins Cheddar to discuss everything the new partnership makes possible. He explains why the main goal of the collaboration is to bring "mobility as a service" to cities around the world.
Mobility as a service refers to using self-driving vehicles to make lives easier, more efficient, and safer. Jungwirth reveals how VW Group's self-driving concept "Sedric" will improve the lives of those in need, including the blind and handicapped. He also speaks to how the company plans on integrating the technology into its fleet.
Finally, he demos the Volkswagen One Button that puts self-driving transportation at the touch of a button. The sleek device allows users to signal cars to come to their exact locations. It even is set to come in a variety of colors including silver and gold.
Although Tesla may be offering discounts, GM President Mark Reuss said the company is holding firm on its EV pricing after announcing the 2024 Corvette E-Ray on Tuesday, the 70th anniversary of the first Corvette.
Microsoft said it's expanding access to OpenAI following reports of talks for a major investment by the tech giant in the startup parent company of ChatGPT.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
