Roku reported its second quarterly earnings report ever, since becoming a publicly traded company. Andre Swanston, CEO of Tru Optik, an audience measurement and data management platform for OTT, was with us to share why he thinks Roku is positioned for success.
Swanston said the OTT space is "so wild" in terms of the growth in penetration and time spent. On top of that, he said most of that growth is on ad supported platforms, not services like Netflix. This bodes well for Roku because they are the only pure-play OTT company on the street, Swanston said.
Roku debuted a licensing program for smart audio devices and expects the first to ship this fall. They're going up against Amazon, Google, and Apple. Swanston said Roku has no strategic advantage for a smart speaker and does not anticipate it being a significant revenue generator.
Elon Musk has unveiled a new black and white “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the the social media platform he bought for $44 billion last year.
But experts say that the Inflation Reduction Act is not enough to guarantee the U.S. will reach its emissions reduction targets needed prevent the most severe impacts of climate change.
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