*By Britt Terrell*
Roku, the leading provider of over-the-top hardware, has shifted its focus from selling TV boxes to providing access to streaming content through its platform on others' devices.
The company is happy to trade the margins it makes on selling OTT hardware for growing its users, said Steve Louden, Roku's chief financial officer.
"We focus on two things: driving active account growth ー that's the scale of the platform ー and then monetizing the platform," Louden said in an interview Wednesday with Cheddar. "Players are important to us, but they are just one of three ways we grow active accounts," he added.
Roku sells players to plug into TVs; it licenses its platform to TV manufacturers, and licenses its operating system to streaming and telecommunications companies like Sky in Britain and Telstra in Australia.
Hardware sales are becoming less important to the company's bottom line, Louden said, and focus has shifted to its platform business, which has more potential users. The company has 21 million active users, most of them in the U.S., and the company is looking to grow internationally. It's already in 23 countries.
"Roku historically has been primarily focused on being and maintaining our leadership position as the number one streaming platform in the U.S.," Louden said. "But increasingly we are looking to the international markets as well."
For the full interview, [click here](https://cheddar.com/videos/roku-cfo-talks-stock-performance-and-national-streaming-day).
Amazon unveiled its new mobile app called Amp as a direct competitor to Clubhouse, allowing people to host live radio shows. Although it is still in beta, users can join the waitlist from the iOS store.
The war in Ukraine continues to reveal heartbreaking gut-wrenching stories. The war in itself is not only devastating but also expensive. Experts estimate that Russia is draining nearly $20 million dollars each day to continue occupying and invading Ukraine. All this could force the country to turn to cryptocurrencies. It's a major turn for the country that briefly considered outlined digital assets entirely, but it could also have serious implications for cryptos. Managing Director at Quantum Fintech Group, Harry Yeh, joined Cheddar to discuss more.
As Russia intensifies its war on Ukraine, President Biden announced a ban on oil imported from the aggressor nation. Critics of Russia have said this would be the best way to force Putin to pull back, but curbs on Russian oil exports are expected to send already skyrocketing oil and gas prices even higher, further impacting consumers, businesses, financial markets, and the global economy. Leslie Beyer, CEO of the Energy Workforce and Technology Council, joined Cheddar News' Closing Bell to discuss. "It's certainly going to increase pricing, but it is the right thing to do," she said. "The industry itself has already pulled out of the significant portion of its operations in Russia."
