Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
Microsoft inked three major partnerships in just one month ー and each union has a common theme, according to the company's executive vice president of worldwide commercial business."I think to sum it up, we're about empowerment," Judson Althoff told Cheddar. "We're about empowering our customers to achieve their potential."
Listeners have come to expect their podcasts free of charge. But Pocket Cast has still managed to become one of the leading podcast platforms as a paid app. The company was recently acquired by NPR, WNYC Studios, and WBEZ Chicago, in a move that CEO Owen Grover told Cheddar will only move the medium forward.
