Rachel Zoe, the fashion designer, writer and tastemaker earned her multi-hyphenate status thanks in large part to her popular reality TV series "The Rachel Zoe Project", which ran for five seasons on Bravo.
Now however, Zoe said television isn't all that necessary to build a personal brand and authentically convey to consumers what works and what doesn't because social media is more resonant.
"TV very often is very produced and very scripted," Zoe told Cheddar's Hope King. "This is not scripted. This is just what's really happening, and I think it's important to people for me to really show people real life."
Her Instagram series, "Real Life With Rachel Zoe," recently won a Glossy Award for best use of Instagram.
In an interview with Cheddar sponsored by Netsuite, Zoe attempted to explain how she manages her businesses given all that she does.
"It's just constantly staying on top of what's happening," she said. "Staying on top of what's new, and staying in the conversation all the time."
Zoe's free daily email, "The Zoe Report," reaches more than 14 million readers a month, and her clothing line is available in over 200 stores.
For full interview, [click here](https://cheddar.com/videos/real-talk-with-rachel-zoe).
An independent watchdog within the IRS reports that while taxpayer services have vastly improved, the agency is still too slow to resolve identity theft cases. And National Taxpayer Advocate Erin Collins says those delays are “unconscionable.” Erin M. Collins said in the report released Wednesday that overall the 2024 filing season went smoothly, though IRS delays in resolving identity theft victim assistance cases are worsening. It took nearly 19 months to resolve self-reported identity theft cases as of January, and Wednesday's report states that now it takes 22 months to resolve these cases.
Amazon.com Inc. surpassed $2 trillion in market value for the first time in afternoon trading on Wednesday. The push higher for Amazon’s stock market valuation comes a little more than a week after Nvidia hit $3 trillion and briefly became the most valuable company on Wall Street. Nvidia’s chips are used to power many AI application and its valuation has soared as a result. Amazon has also been making big investments in AI as global interest has grown in the technology. Most of the company’s focus has been on business-focused products.
Climate change doesn’t just mean more extreme weather – it also leads to billions of dollars in lost productivity, tourism, and stresses infrastructure.
It’s an annual tradition: the Fed’s banking ‘stress test.’ A year after the regional banking crisis, there are good reasons to make sure they’re prepped.
Summer is upon us, which means weddings, trips overseas, and trips to see Taylor Swift. Avoid a “Cruel Summer” with these budget-friendly tips and tricks.
While Nvidia's meteoric rise led it to briefly dethrone Microsoft as the world's biggest public company, there's a lot more going on in this market than A.I.
