As streaming services come up with new and innovative ways to get more subscribers, the market is making room for the mobile short-form streaming platform Quibi, which is set to launch in April.
Quibi's Chief Product Officer Tom Conrad is confident that the new platform's content will stand out among its peers with unique offerings. "We're the only service you can turn too for that Hollywood-style experience in between moments throughout your day," Conrad told Cheddar at the Consumer Electronics Show (CES) in Las Vegas.
Two of the features that will set Quibi apart from other streaming services will be its focus on the mobile screen experience and its short-form content. "We're laser-focused on taking advantage of this incredible trend of people consuming more and more video on their mobile phone on the go," Conrad said.
During its keynote at CES, the company demonstrated some of the new technology the platform will have including the 'Turnstyle' feature that will allow users to go from full-screen landscape viewing to full-screen portrait mode seamlessly. "It's giving more tools to creators and we would like to open up more of those tools over time, to see what else creators can come up with," Rob Post, chief technology officer, told Cheddar.
Conrad said the idea of the 'Turnstyle' feature came from having conversations and getting feedback from the Quibi creators. "We have this really unique opportunity to have our content be a real collaboration between creators and technologists," Conrad said.
Quibi will be offering two subscription plans: an ad-supported plan, which will cost $4.99 and an ad-free option for $7.99. "It's a great way to get a much larger audience into an experience," Conrad said.
With an already crowded market of streaming services Post says their team's collective experience and gut instincts tell them Quibi is something consumers will enjoy. "Yes, there are a lot of places to watch content but we think what we're doing is a little bit differentiated and a little bit more compelling," Post said.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
Astronauts will have to wait until next year before flying to the moon and another few years before landing on it. NASA on Tuesday announced the latest round of delays in its Artemis moon-landing program.
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
The KC-46 was to be the ideal candidate for a fixed-price development program. Instead, it has cost Boeing billions, and made industry wary of such deals.
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
One of the world's largest renewable energy developers will be getting hundreds of wind turbines from General Electric spinoff GE Vernova as part of a record equipment order and long-term service deal.
A moon landing attempt by a private US company appears doomed because of a fuel leak on the newly launched spacecraft. Astrobotic Technology managed to orient the lander toward the sun Monday so its solar panel could capture sunlight and charge its onboard battery.
Treasury Secretary Janet Yellen has announced that 100,000 businesses have signed up for a new database that collects ownership information intended to help unmask shell company owners. Yellen says the database will send the message that “the United States is not a haven for dirty money.”
