Qualtrics CEO Ryan Smith on SAP Deal: 'It's Literally a Match Made in Heaven'
*By Chloe Aiello*
Ryan Smith was planning to celebrate the public debut this week of Qualtrics, a company he founded, built, and now leads along with his brother and father. Instead, one day before Qualtrics' scheduled IPO, he stood beside SAP CEO Bill McDermott to celebrate something entirely different.
Both Smith and McDermott are still riding high on German software giant SAP's ($SAP) [last-minute, $8 billion buyout](https://cheddar.com/videos/sap-to-acquire-qualtrics-in-deal-compares-facebook-buying-instagram) of Qualtrics ー a deal Smith called "literally a match made in heaven." And they've got plans to shake up the enterprise technology world.
"This was the biggest move possible because it re-architects every enterprise in the world," McDermott told Cheddar on Wednesday right before he and Smith rang the NYSE closing bell in honor of their deal.
Qualtrics, which calls itself an "experience management" company, offers cloud-based subscription software that assists in collecting and analyzing data a company can use for market research, product development, and customer engagement. SAP, on the other hand, deals in operational data and is especially known for its work in enterprise resource planning, customer relationship management, and human capital management. SAP counts Salesforce among its rivals.
Both CEOs have been singing praises about the deal's synergies.
"Experience management is going to be the biggest category in the business software industry, probably in the last 25 years," McDermott said. "We have a chance to take all that operational data, combine it with the experience data and fundamentally reshape the information technology industry."
"They go end-to-end, we go end-to-end. If you look at it, it's one single system," Smith said. "There's no other company, there's no other culture."
And the deal doesn't mean the end of Smith at Qualtrics. He'll continue to run things there, and he expects to see continued growth.
"We just got off the phone with the governor of Utah, and Bill's comment was, 'You better pull out the diggers and the bulldozers, because we are going to be building some buildings,'" Smith said.
"We are literally going to be expanding as fast as we possibly can."
For full interview [click here](https://cheddar.com/videos/ceos-of-sap-qualtrics-discuss-expansion-plans-after-acquisition).
Super Bowl Champion, Julian Edelman, talks Chiefs' conspiracies, his fave TSwift song and his bet for Super Bowl LIX. Plus, the best time for a bathroom break.
Ron Hammond, Sr. Director of Government Relations at the Blockchain Association, breaks down Trump’s plan to strengthen U.S. leadership in financial technology.
BiggerPockets Money podcast is now available on Cheddar Wednesdays at 10am ET! Mindy Jensen shares how her podcast is helping people gain financial freedom.
The social video platform's future remains in doubt, as players scramble to profit from the chaos. Plus: Big oil gets bigger, DOGE downsizes, and tariffs!
Ty Young, CEO of Ty J. Young Wealth Management, joins Cheddar to discuss Trump's moves as he returns to Washington D.C. and how it may affect the U.S. economy.
Starbucks’ decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom use policies that varies by state and city. Starbucks announced last week a new code of conduct that says people need to make a purchase if they want to hang out or use the restroom. The coffee chain's policy change for bathroom privileges has left Americans confused and divided over who gets to go and when. The American Restroom Association, a public toilet advocacy group, was among the critics. Rules about restroom access in restaurants vary by state, city and county. The National Retail Federation says private businesses have a right to limit restroom use.
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
Chris Ruder, Spikeball Founder and CEO, explains how he and his friends put roundnet on the global map, plus, how Spikeball helps people "find their circle."