The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Arthur Blank, Atlanta Falcons owner and Home Depot co-founder, joined Cheddar to discuss business values beyond making a profit and the NFL's stance on racial inequality issues today.
The 2020 men's tennis U.S. Open champion, Dominic Thiem, joined Cheddar to discuss his very first Grand Slam title victory. Thiem made history as the first man to come back from two sets down to win at the U.S. Open.
Lou Harris, the founding member of Black Surfing Association Rockaway, offer free surfing lessons to all kids to teach them how to love the water. The national non-profit was founded in California in 1975 to introduce surfing to more African Americans.
Peter O'Reilly, the NFL's executive vice president of club business and league events, talked to Cheddar about the league's new approach to racial inequality issues this year.
The University of Maryland's head football coach, Mike Locksley, joined Cheddar to discuss a new initiative he started, aimed at getting minority coaches elevated to the next level in their careers. The National Coalition of Minority Football Coaches is backed by current and former coaches as well as executives.
Actress and director, Eva Longoria joined Cheddar to discuss her role in establishing the the NWSL's newest team, Angel City as she fights for equal pay in the sport. Longoria also discusses her experience hosting night one of the Democratic National Convention.
Anti-gun violence activist, Manny Oliver, joined Cheddar to discuss an initiative he started following the death of his son, Joaquin, in the Parkland massacre.
Matt Kalish, president of sports betting company DraftKings, talked to Cheddar about NBA legend Michael Jordan joining as an adviser to the company's board.
NBA all-star Jrue Holiday is working to combat systemic racism by donating his remaining salary. The New Orleans Pelicans guard is working with Resilia, a technology platform, to track his donations and ensure change is really happening.
DraftKings shares climbed in midday trading after announcing that basketball legend Michael Jordan would take an ownership stake in the company in exchange for becoming a special adviser to the sports betting site.
