The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Super Bowl champion and New Jersey native Victor Cruz recently launched a new fitness program called UNDRAFTED on the Ladder app.
The Big Game ad features Shaggy alongside Ashton Kutcher and Mila Kunis in a comedic rendition of the classic hit 'It Wasn't Me' centered around Cheetos' new Crunch Pop Mix.
The Heat will use coronavirus-sniffing dogs at AmericanAirlines Arena to screen fans who are coming to their home games.
Washington Mystics forward Aerial Powers spoke to Cheddar about championing women in the world of video games and esports.
Christ Brandt, Chipotle's chief marketing officer, talked to Cheddar about the restaurant chain's first-ever Super Bowl commercial.
The NFL says 7,500 health care workers vaccinated for the coronavirus will be given free tickets to next month’s Super Bowl to be played in Tampa, Florida.
A pigeon that Australia declared a biosecurity risk has received a reprieve after a U.S. bird organization declared its identifying leg band is fake.
Get in the zone with crystal clear sound, deep bass and a sweatproof design.
Xavier Gutierrez, the president and CEO of the NHL's Arizona Coyotes, talked to Cheddar about how the team's approach to COVID safety as it welcomes a reduced number of fans back to the arena.
Buffalo's NFL team is playing its first home game since 1996, and in order to make it work amid a pandemic, the Bills are partnering with BioReference Laboratories in a pilot testing program.
