The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The NFL will spend up to $1 million funding up to five studies that will examine how to better help players ease their pain and find alternatives to opioids.
Simone Biles looks ready for the Tokyo Olympics. The 24-year-old easily captured her record seventh U.S. national title, beating runner-up Sunisa Lee by nearly five points.
After teasing the Yurchenko double-pike for the better part of a year and then unveiling it during training on Friday — a move that caught the attention of people like NBA star LeBron James — Simone Biles made it official in front of the women trying to join her on the Olympic team this summer.
Blockfolio CEO Sam Bankman-Fried talked to Cheddar about garnering an endorsement deal with the Jacksonville Jaguar's first pick in the NFL Draft, QB Trevor Lawrence.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Justin and Taylor Norris, co-founders and CEOs of LIT Method, talked about the investment from Jay-Z in their fitness company.
As COVID vaccination numbers have increased in the U.S., Cheddar's Michelle Castillo visited the home of the Boston Red Sox, Fenway Park, as it welcomed back fans earlier this month.
NYC officials are beginning to rethink the layout of city streets as biking ticks up in the city. Now, thousands of bike racks are being installed across the city. Cheddar's Chloe Aiello reports.
Along with other celebrities, Venus Williams is partnering with Delos' International WELL Building Institute in order to safely welcome back fans and attendees to live events.
Ezra Kucharz, chief business officer at DraftKings, talked to Cheddar about the online sportsbook's deal with the NFL and the future of legal sports gambling in the U.S.
