The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Weightlifter Hidilyn Diaz’s arduous buildup to the Tokyo Olympics culminated on the top step of the podium. Diaz won the first Olympic gold medal for the Philippines in a triumphant result for a country that has competed at every Summer Olympics except one since 1924.
Jacoby pulled off a stunning upset in the 100-meter breaststroke, beating defending champion Lilly King. Jacoby already was the first swimmer from Alaska to make the U.S. Olympic team. Now, she's got a gold.
The Russian Olympic Committee has won the gold medal in women’s gymnastics after U.S. star Simone Biles exited with a medical issue.
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But the growth in streaming is expected to lower broadcast viewership numbers. Still, advertisers and sponsors haven't pulled out of the popular live sporting event.
U.S. pop singer Pink has offered to pay a fine given to the Norwegian female beach handball team for wearing shorts instead of the required bikini bottoms.
The German women’s gymnastics team took the floor for their first competition at the Tokyo Olympics wearing unitards with leggings that stretched down to the ankle. That defied the custom of high-cut bikini bottoms in the sport.
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The flame at Tokyo’s National Stadium and another cauldron burning along the waterfront near Tokyo Bay throughout the games will be sustained in part by hydrogen, the first time the clean fuel source will be used to power an Olympic fire.
