The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
New York Yankees great Bernie Williams somehow had time to become a Latin Grammy-nominated jazz musician during his 16-year run with the Bronx Bombers. The four-time World Series champion joins Cheddar to discuss his upcoming gig at New York's legendary Café Carlyle.
The four-time World Series champ and current jazz player says that the preparation process for both disciplines is very similar. But Bernie Williams told Cheddar that each career has its own challenges.
March Madness is going to be a little bit crazier than normal this year. A major scandal is rocking college basketball, just before the big tournament.
Dick's Sporting Goods announces it will no longer sell assault-style weapons in its stores. Amazon is buying video doorbell company Ring in a deal worth $1 billion. And is it time for "The Fresh Princess of Bel Air?"
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: DACA, flying cars, and the Ryan Seacrest scandal. With Motor Trend, YourTango, and Reason Magazine.
Georgia's Lieutenant Governor is calling on Delta to reinstate its relationship with the NRA. The Dow closes down 300 points. Amazon is buying smart doorbell maker Ring. Former NBA star Al Harrington is looking to become the next marijuana mogul. Cronos Group started trading on the Nasdaq Tuesday. The vertically integrated company became the first marijuana company to join a major exchange in the United States.
Three-time Olympic medalist Elana Meyers Taylor was with Cheddar to discuss her journey to becoming the most decorated female U.S. bobsledder in history. Meyers Taylor showed off her shiny new silver medal that she just won at the Pyeongchang Winter Olympics.
The former basketball player says his grandmother, who was suffering from glaucoma and diabetes, inspired him to get into this industry. Now, he's working on his own line of products with Harrington Wellness.
A federal judge dismissed a lawsuit challenging AG Jeff Sessions and the DEA on marijuana's classification of a Schedule I drug. The ruling marks a defeat for the plaintiffs who include a 12-year-old girl who treats her epilepsy with medical marijuana, a former professional football player, and a former U.S. Army Combat Veteran. An attorney on the case, and one of the plaintiffs share their reaction to the judges decision.
Since making his first custom car over 25 years ago, Doug DeBerti has made a name for himself in the auto world. Now his son is taking the wheel as he races towards a professional driving career. It's all chronicled in the new Discovery series "Twin Turbos."
