The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives. With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape. The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade. The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.

Share:
More In Sports
MLS Kicks it With Esports
James Ruth, senior director for Major League Soccer, and Mike LaBelle, the New York Red Bulls' first official Esports athlete, discuss the new EMLS Cup. The EMLS Cup is in partnership with FIFA 18 and kicks off April 5th.
Kim's Impact and Hope's Departure
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business, and technology. From Hope Hicks' sudden departure from The White House to the Kardashian's impact on social media, we have you covered.
Between Bells: March 1, 2018
Vanity Fair's Hive: We’re joined by the crew at Vanity Fair's Hive to discuss Hope Hicks' resignation. On Between Bells: TV reboot fever, and E!'s Seacrest problem. With Diply, The Hollywood Reporter, Zimbio, and more.
Why Shadowhunters Star Isaiah Mustafa Smells Like Success
Tide made waves with its flurry of Super Bowl commercials. One of those featured the beloved Old Spice Guy, Isaiah Mustafa, who stars in the Freeform series, 'Shadowhunters.' He stops by to tell us about the upcoming season of the show, and what "the man your man could smell like" actually smells like.
One of the NFL's Favorite Labels Helps Kids Sport Their Best Attire
Adriaen Black is a made- to- measure luxury apparel company known for clothing some of the biggest names in sports. Now, Founder Andrew Jang is launching a project to design custom interview attire for teens in New York City's YMCA College and Career Access Programs. Jang stops by with a few of his clients: Oakland Raiders Quarterback EJ Manuel, Jermon Bushrod of the Miami Dolphins, Eric Berry of the Kansas City Chiefs.
Welcome to '"Flint Town"
The directors of the new Netflix documentary series "Flint Town," Drea Cooper, Zackary Canepari, and Jessica Dimmock, discuss the new show. "Flint Town" follows the lives of several police officers in the troubled city of Flint, Michigan.
Closing Bell: February 28, 2018
Spotify files to go public. Dick's will immediately stop selling assault rifles. President Trump meets with lawmakers on gun control. White House communications director Hope Hicks is resigning from her post. Facebook launching a new initiative to take on sites like LinkedIn and Glassdoor.
Between Bells: February 28, 2018
Between Bells: Ryan Seacrest Red Carpet controversy, NCAA scandal, and why is it so hot at the North Pole? With Salon, LiveScience, Pizza Hut, and Madame Noire.
Load More