The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The battle between Microsoft and Amazon is heating up. According to a Reuters report, Microsoft is working to develop cashierless technology to compete with Amazon, which recently introduced its first check-out free grocery store in Seattle.
The Boring Company has won the bid to build Chicago's Hyperloop. Elon Musk's company was one of four competing for the project. The Hyperloop will connect commuters between the city and O'Hare International Airport.
The president of the Staten Island Yankees joins us to talk about his team's temporary rebranding. For all five of its Saturday night home games this season, the team will play as the Staten Island Pizza Rats. The team's president Will Smith tells us the story behind this campaign.
The minor league baseball team is temporarily rebranding itself this season to incorporate the famous rodent that dragged a pizza slice down New York City's subway steps. "It's an aggressive name, I think it's probably a little edgy, a little different," said Staten Island Yankees president Will Smith.
The U.S., Canada, and Mexico will jointly host the World Cup in 2026, bringing the sporting event back to U.S. soil after a 30-plus-year hiatus. "I think it offers an aspirational platform for young players today," says Dan Flynn, U.S. Soccer CEO.
The driving range-slash-entertainment venue includes bars and restaurants, turning golf into a fun activity for all demographics, says Topgolf executive chairman Erik Anderson.
The 2018 World Cup starts on Thursday, and Jason Gurwin, co-founder and CEO of FOMOPOP, discusses the best ways to watch all of the soccer games from Russia.
The Philadelphia rapper and die-hard 76ers fan Freeway wants LeBron James to forsake Cleveland and Los Angeles, and take his talents to the City of Brotherly Love.
The vote this week for host of the 2026 World Cup will be a test of FIFA's efforts to clean up its act after a corruption scandal rocked world soccer's governing body three years ago, said Ken Bensinger, author of "Red Card: How the U.S. Blew the Whistle on the World's Biggest Sports Scandal."
The co-creator of the Bikini Body Guide, which currently reaches a global online community of over 35 million women, talks about how the app acts like a personal trainer in your pocket.
The NBA star sat down with Alyssa Julya Smith to discuss what he looks for when picking start-ups to invest in. Among the companies in his portfolio: Postmates, JetSmarter, and Suzy.
PlayVS is the first esports league for high school students. The company announced $15 million in funding that will go towards preparing for its upcoming inaugural season.
