The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
The owners at Buffalo Wild Wings may have found a way to boost the sales of chicken wings and beer during the upcoming football season by organizing sports betting in its restaurants.
These are the headlines you Need2Know for Friday, Aug. 10.
The gamer communications hub, with 150 million users, will sell indie titles curated by its staff in a new online storefront. "We have a lot of people here that love playing games and have really great taste, and so we're gonna pick out stuff we think is worth your time," says CEO Jason Citron.
These are the headlines you Need2Know.
These are the headlines you Need2Know.
These are the headlines you Need2Know.
The stationary bike and treadmill maker is now valued at over $4 billion after its latest funding round. Maureen Farrell, reporter at the Wall Street Journal, tells Cheddar that most companies claim to be the Netflix of their industry, but in Peloton's case, it may actually be true.
These are the headlines you Need2Know for Thursday.
Omar Raja, the founder of Bleacher Report's House of Highlights Instagram, said social media is "a young person's television," and that professional sports leagues have been reaching out to him to help them bolster the audience for live sports.
