The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
These are the headlines you Need 2 Know for Monday, February 3, 2020.
What if I told you that you could score a Super Bowl ticket if you gave up one thing? What would it be? A kidney? Sex? Well, some fans said just that, according to a survey from Ticketmaster.
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
With Roku set to possibly lose Fox channel by the end of Friday, Cheddar looks into alternate ways owners can still watch the Super Bowl on Sunday.
This Sunday, the hip hop legend will appear in a Super Bowl ad spot for Cheetos that plays on the snack food’s famous messiness.
Easy Aerial CEO and co-founder Ido Gur talked to Cheddar about giving police a "bird's eye view" of the Hard Rock Stadium parking lot this Sunday when the Kansas City Chiefs and San Francisco 49ers square off.
These are the headlines you Need 2 Know for Friday, January 31, 2020.
The NFL has teamed up with Goldman Global Arts to infuse the championship game with works from local artists, which can be seen both inside the arena and throughout the city.
These are the headlines you Need 2 Know for Thursday, January 30, 2020.
These are the headlines you Need 2 Know for Wednesday, January 29, 2020.
