The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Six Super Bowl rings may get you special treatment in a lot of places but former Patriots quarterback Tom Brady learned Monday that it won't get you anything when you're caught working out in a park that is closed to the public due to the coronavirus pandemic.
Ed Desser, president of Desser Media and a former league executive, said holding games without fans is still "the most likely thing to happen" but noted that the people shouldn't underestimate how much coordination that would require.
Baseball Commissioner Rob Manfred has made a move that allows teams to lay off or cut the pay of major and minor league managers, coaches, trainers and full-time scouts.
The cancellation of live sports events during the coronavirus pandemic could be costing media companies more than $1 billion in ad revenue and even more in invaluable opportunities for self-promotion for the media companies that broadcast the events.
The NFL will hold a practice remote draft on Monday, three days before the real thing is done in the same way.
The timing for the coronavirus outbreak, however, could not have been worse for the wide-eyed casinos and online sportsbooks operators expecting to capitalize on legal sports wagering expanding across the U.S. William Hill US CEO weighs in.
Just like most of the sports and entertainment world, esports leagues have been impacted by the coronavirus outbreak. While competitive teams are adapting to games without their teammates sitting beside them, more people are joining in from home, meaning they can play with even more spectators.
Retired NASCAR driver Danica Patrick had to race back to the U.S. as the coronavirus pandemic began to spread. As the brand ambassador for, and investor in, Beam CBD, Patrick suggested cannabidiol products may be able help during this stressful time.
The IOC announced a first-of-its-kind postponement of the Summer Olympics on Tuesday, bowing to the realities of a coronavirus pandemic that is shutting down daily life around the globe and making planning for a massive worldwide gathering in July a virtual impossibility.
NASCAR and IndyCar have postponed their weekend schedules at Atlanta Motor Speedway and St. Petersburg, Florida, due to concerns over the COVID-19 pandemic.
